Colorful Standard



"We love color and we love simplicity"

Born in November 2017, the Danish brand without logo highlights the basics of the locker room: t-shirts and sweatshirts designed in an eco-responsible approach.

Its main markets are England, Germany and France where it has set up its first store, located at 59 rue du Temple in the IV arrondissement.

Available in a wide range of colors, each product is made in Portugal in the factory that the founder of the label Tue Deleuran bought in 2008. Tue Deleuran makes clothes for European and American big names in fashion, luxury and streetwear. His factory allows him to observe trends closely and to offer the best designs.

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